About the course:
This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioural data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.
Units of study:
Module 1: Introduction to Google Analytics
Module 2: Fundamentals of Google Analytics
- 2.0 Build Analytics Infrastructure
- 2.1 Setting Up Conversion Data
- 2.2 Input New Users
- 2.3 Setting Up Conversion Data
- 2.4 Examine Extra Points
Module 3: Basics of Google Analytics
- 3.0 Basic Features
- 3.1 Dashboard
- 3.2 Shortcuts
- 3.3 Adding a Dashboard
- 3.4 Sharing Reports
- 3.5 Alerts
- 3.6 Real-time Analytics
- 3.7 Standard Reports
- 3.8 Views
Module 4: Reports in Google Analytics
- 4.0 Acquisitions Intro
- 4.1 All Traffic Acquisitions
- 4.2 Acquisitions Overview
- 4.3 Acquisition Channels
- 4.4 Cross-Development
- 4.5 All Referrals
- 4.6 Campaign
- 4.7 Keywords
- 4.8 Social
- 4.9 Webmaster Tools
Module 5: Behavioural Reports
- 5.0 Behavioural Reports Intro
- 5.1 Dimensions
- 5.2 Content Drilldown
- 5.3 Landing Pages
- 5.4 Exist Pages
- 5.5 Events
- 5.6 Event Flow Report
- 5.7 Working with Events
- 5.8 Site Search Report
- 5.9 Working Site Report
- 5.10 Site Search 2
- 5.11 Site Search 3
- 5.12 Behaviour Flow Report
- 5.13 Site Speed
- 5.14 Using Site Speed Search
- 5.15 Page Timings
- 5.16 Speed Suggestions
- 5.17 User Timing Adsense
- 5.18 Experiments
- 5.19 Inpage Analytics
Module 6: Audience
- 6.0 Audience Reports
- 6.1 Location Report
- 6.2 Language
- 6.3 Behaviour
- 6.4 Frequency Recency
- 6.5 Engagement Report
- 6.6 Technology Reports
- 6.7 Mobile Reporting
- 6.8 Demographic Report
- 6.9 Interests
- 6.10 Visitor Flow Chart
Module 7: Conversions
- 7.0 Intro
- 7.1 Funnel Visualisation
- 7.2 Goal Flow Report
- 7.3 Reverse Goal Path
- 7.4 Goal URLs
- 7.5 Ecommerce Reports
- 7.6 Product Performance Reports
- 7.7 Transactions Report
- 7.8 Time to Purchase Report
- 7.9 Multi-channels Funnels Report
- 7.10 Assisted Conversion Report
- 7.11 Top Conversion Paths Report
- 7.12 Time, Log & Path Length Report
- 7.13 Attribution Report & Model Comparison Tool
- 7.14 Conclusion
About e-courses4you
Bringing talented instructors and businesses from all over the world together to share knowledge, e-courses4you is the premier educational destination for anyone who wants to take their career to the next level. With customer service always on standby to answer your questions, you'll be well supported all the way through your online course as you work towards your desired outcomes. Experience world-class training at the click of a mouse when you sign up for one of their comprehensive courses today.
Conditions
Valid from Feb 6, 2019
Expires May 6, 2019
Limit: 1 per user and 2 as gift for others
Online registration essential. Valid only for one course. Valid only for the specified course. Exam fees not included. Non-transferable. The course must be completed by the original purchaser or gift recipient only. No refunds/cancellations once the voucher has been redeemed. Instant access to training material upon redemption. No software included. 12-MONTH access. Coupon must be redeemed by expiry date. Compatible with Windows and Mac – Flash Player required. Free unlimited customer service via email, telephone and online chat weekdays 9.30am – 17.00pm GMT. No refunds unless required by law. No cashback. Not to be used with any other offer.
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